The ARF Board has appointed Scott McDonald, Ph.D. as its President and Chief Executive Officer, as of March 1, 2017. Scott will lead the organization’s work of anticipating changes in the advertising landscape and providing its 400+ member companies with relevant insights to drive impactful business results.
Our new CEO brings 30 years of experience solving bottom-line business issues through effective use of research. He has held senior research positions at leading global media companies, including Time Inc., Time Warner, and Conde Nast. He was a front-line participant in the digital revolution, with positions that afforded him the inside track to conducting research on how the proliferating digital choices were affecting consumer behavior and perceptions, media formats and business models, and marketer touchpoints and ROI.
A past ARF Board Chair and strong supporter of the organization for decades, Scott has said: “There has never been a more important moment for The ARF to provide the high ground of science—independent, unbiased, empirical, transparent, replicable science—to resolve the questions and inform the arguments that arise at such moments of rapid change. It is a privilege to have the opportunity to lead this vital organization at such a critical time; indeed The ARF’s success is inextricably linked to the success of all 400 of its member companies.”
Learn more about our new President & CEO, Scott McDonald, Ph.D. by clicking here.