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5 CUPS

Ready or Not, Here Come The Upfronts

This MediaPost article by Adam Buckman provides an overview of the Upfront and NewFront presentations, which started on March 2 and will continue for almost three months.  The majority of these presentations will occur in May.

Some of the companies which previously had big Upfront presentations are opting for private, smaller presentations.  According to this article these networks “apparently feel they are not worth the investment — the implication being that they can book more business by making the same investment (or less of one) in a series of smaller presentations.

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