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Original Research – “Insights Based on a New Model of Media Measurement” – comScore

Among the issues discussed will be new cross-platform opportunities that provide salient insights that impact monetization of TV properties.

Two examples:

  • …when including a specific cable network’s digital properties, nearly a third of its total audience is uncovered.
  • …another cable network’s presence on TV, desktop and mobile reaches an unduplicated audience of 174 million – more than half the U.S. population.

Motivation is another key element to be addressed.

For more information visit Audience Measurement.