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5 CUPS

Original Research – “Chasing Content: Satisfying a Fickle TV Audience” – GfK MRI

This research will provide insights that will enable advertisers to differentiate where they place their ad dollars, and inform decisions beyond reach.

One focus of this session is viewers’ connection to media, their emotional drivers and benefits of a piece of content, regardless of platform.

Motivation is another key element to be addressed.

For more information visit Audience Measurement.