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Number of Mobile-Only Internet Users Exceeds Desktop-Only Users

ComScore reports that the number of mobile-only adult internet users exceeded the number of desktop-only internet users in the U.S. as of March 2015.

The share of mobile-only users has climbed over the past year to 11.3 percent while the desktop-only population has declined to 10.6 percent. It is important to note that 78 percent of digital adults use both desktop and mobile platforms.

Adam Lella points out that this mobile-only milestone signifies that smartphones and tablets have become the primary choice of consumers for internet access.

However, 87 percent of total digital commerce still comes from desktops despite mobile platforms accounting for 60 percent of total time spent shopping online.

Lella concludes that the comScore report confirms the consumer shift to “mobile first.”

 

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