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Movie Selection-The Influence of Online and Mobile Behavior

Think with Google examines the movie attending behavior of consumers to determine the influence of mobile devices and online behavior on the selection of a movie.

According to Google, 35M+ hours of movie trailers have been viewed on YouTube via mobile devices as of June 30, 2015

Moviegoers, especially teens and young millennials, turn to Google and YouTube on their mobile devices:

81% of movie-goers who watched trailers online did so via YouTube.

69% of consumers look at movie trailers on YouTube to decide which movie to attend.

56% of searches related to movie tickets are from a mobile device.

More than 50% of moviegoers agree that they are more likely to watch a movie trailer or movie ad on YouTube than on television.

 

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