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Mobile Web Isn’t Dead

While analytics firms say that 85% of users time on mobile is spent on apps instead of Web browsers, an article in the Wall Street Journal suggests that according to the IAB “what looks like app time may be mobile web use in disguise.” A Harris Poll revealed that “52% of smartphone owners in that group said they click links within apps that take them to content on mobile websites. The research also found users actually value apps in part because they enable the discovery of webpages.”

 

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For more on this topic, check out the Tech Tab in Morning Coffee .

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