ARF Member Login

5 CUPS

Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

In-app fraud could surpass $1 billion globally in 2015, a new study finds.

Mobile ad fraud is keeping pace with the ever-expanding mobile market, says digital ad fraud detection firm Forensiq. The company’s study details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called “mobile device hijacking.”

See All 5 Cups Articles