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Mobile Accounts for a Third of Global Ecommerce Sales

Mobile now accounts for 30% of eCommerce transactions globally, according to a new report from Criteo. Among the trends highlighted:

  • Mobile is not just for research. Shoppers are making mobile purchases in all categories, with high adoption seen in the fashion and luxury (30%) and travel (27%) categories.
  • The top quartile of retailers generate 35-40% of transactions from mobile.
  • The majority of mobile transactions are now on smartphones. While tablets have higher conversion rates, smartphones have significantly higher traffic.
  • In many categories, mobile average order value is close to desktop order value levels.

 

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Read the full report.

For more on this topic, check out the Shopping & Retail Tab in Morning Coffee .

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