ARF Member Login

5 CUPS

Local Businesses Can Succeed By Providing Strong Content and Paying for Promotions and Ads

Will Scott, writing for Search Engine Land, provides content marketing tips to local businesses to help them stand out from online competitors:

-Focus on what customers want to know-this includes answering real questions and providing product information critical to the purchase decision, as well as communicating the latest news and entertainment.

-Get that knowledge to the people-which can include posting content on a corporate or business blog

-Pay-to-play-in order to obtain the reach that a small business needs, Scott recommends that these companies may need to pay for promoted posts and ads.

Scott concludes that by providing quality content and promoting the content through targeted organic and paid venues, small businesses can effectively compete for customers.

For more on this topic, check out the Tech Tab in Morning Coffee.

See all 5 Cups articles.