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Insights from Some of the Industry’s Mad Men & Women via AdAge

Wendy Clark, CEO, DDB North America: “We have to value how people work as much as what they do. As an industry for too long we have tolerated really bad behavior to protect someone’s talent. They’re very talented, but don’t play well with others. If you’re trying to move with the speed of the marketplace, and in an efficient manner, there is no way you can’t have collaboration. Collaboration is at the root of trying to move quickly and efficiently. How we do things is as important as what we do.”

Lori Senecal, Global CEO, CP+B: “Creating a succession or series of high-impact moments that live up to a brand’s promise ends up being more engaging for consumers and gets around that clutter issue.”

Chuck Porter, Chairman, CP+B: “The last couple of years the talent we’re seeing is really great and better maybe than it was before. There seems, at least to me, to be a renewed interest in the marketing business and really smart kids are finding it interesting.”

Keith Reinhard, Chairman Emeritus, DDB: “I can’t count the number of times I’ve heard ‘unprecedented change’ over the years. But when we think about those changes, and surely there are many, I think it’s good to think about what doesn’t change. The timeless things. Fundamental things in our industry still apply. Human nature is timeless. To be admired, to belong, to take care of our own are all timeless. And that means what else is timeless is great creativity and ideas.”

Access full article from AdAge