ARF Member Login

5 CUPS

Influencing Consumers While They Sleep

Dr. Paul Marsden, writing for Digital Intelligence Today, discusses a new study published by Northwestern University, “Unlearning Implicit Social Biases During Sleep.”  This study demonstrates how brands can potentially influence sleeping consumers by exposing them to sounds, and perhaps vibrations from a wearable device, paired with a brand.

 

See all 5 Cups articles.

For more on this topic, check out the Tech Tab in Morning Coffee.