ARF Member Login

5 CUPS

Increased Consumption of Longer-Form Videos on Mobile Devices

Jack Loechner, writing in the Research Brief From the Center for Media Research, discusses a new survey by the IAB, “Mobile Video Usage: A Global Perspective.

Findings include:

-30% of total respondents watch videos that are 5+ minutes on their phones daily or more frequently.

-Longer programming, such as movies and full-length tv show episodes are also viewed on mobile devices.

-Apps are the preferred method of viewing mobile video.

-Mobile video users are interested in tailored mobile video ads.

-78% of survey respondents would rather have free mobile video supported by ads rather than subscription or pay-on-demand models.

 

See all 5 Cups articles.

For more on this topic, check out the Media Tab in Morning Coffee.