Jack Loechner, writing in the Research Brief From the Center for Media Research, discusses a new survey by the IAB, “Mobile Video Usage: A Global Perspective.
-30% of total respondents watch videos that are 5+ minutes on their phones daily or more frequently.
-Longer programming, such as movies and full-length tv show episodes are also viewed on mobile devices.
-Apps are the preferred method of viewing mobile video.
-Mobile video users are interested in tailored mobile video ads.
-78% of survey respondents would rather have free mobile video supported by ads rather than subscription or pay-on-demand models.
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