ARF Member Login

5 CUPS

How’s the Fit? Wearables as a Research Aid

Tom Ewing, Content Director at BrainJuicer Labs, discussed the potential of wearable devices as tools for research.  Among the benefits provided:

  • Reveals the environment around decisions
  • A record of attention
  • Insight into subconscious behavior
  • A record of behavior
  • Reveals group behavior

 

See all 5 Cups articles.