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From SearchMarketing Daily – Google Redesigns AdWords For Mobile

The company announced significant changes that will give advertisers more insights from data and control of device-level bidding in AdWords for desktop, tablets and smartphones.

The SVP of advertising and commerce at Google said that across the millions of websites using Google Analytics, more than half of the traffic comes from smartphones and tablets. The VP of product management stated that nearly one-third of mobile searches are related to location.

http://www.mediapost.com/publications/article/276603/google-redesigns-adwords-for-mobile-first-campaign.html