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From MediaPost – Misconceptions About Boomers May Impact Your Bottom Line

Those born between 1946 and 1964 accounted for 70% of the disposable income in the United States. Boomers’ possess immense consumer power; they drive almost 50% of all retail sales whereas Millennials represent a mere 10%. Still, the AARP estimates less than 10% of marketing dollars are spent targeting them. 

Boomers are, in fact, modern and tech savvy, and they’ve got more money to spend than any other demographic.

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