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Cyber Security is a Top Priority for Marketers

Cyber security is a major concern for executives in the US and Europe, but not for Asia-Pacific executives according to this eMarketer article.  More than 500 business executives in the US, Europe, and Asia-Pacific were surveyed.  The article contrasts the leading technology priorities of executives in these three geographic areas.

58% of US and 41% of European respondents to a CNBC survey conducted by Mindmover and Lightspeed GMI ranked cyber security as their leading technology priority in the next 12 months.

However, executives in Asia-Pacific have different technology priorities.  Only 25% of these executives felt that cyber security was their primary technology concern.  Executives in this region ranked mobile ecommerce, internet of things (IoT), connected devices, mobile application development and cloud technology as higher priorities.

This eMarketer article also refers to research by PricewaterhouseCoopers showing that 45% of US CEOs and 21% of CEOs worldwide considered cyber threats, including lack of data security as an area of “extreme concern.”

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