Tjeerd Brenninkmeijer, CMO and co-founder of Hippo, analyzes the factors necessary to create a relevant digital experience for each customer in this iMedia Connection’s article.
-Providing responsive design.
-Developing contextual awareness.
-Building a profile of the individual website visitor’s interests, preferences, and intent based on engagement with the online content.
-Delivering relevant content.
Both B2C and B2B companies need to understand the needs of their customers and to provide relevant, contextually appropriate content for their online business. This relevant content has two goals:
-To support the customers at any stage of their relationship with the brand.
-To expand the reach of the customers’ journey.
The goal of creating a personal digital experience and relevant online content is to develop a customer who is engaged, who will return to the site, and who will advocate for the business and the brand.
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