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Create a Strong Employer Brand To Encourage Employee Brand Advocacy

Lisa Cervenka, writing for MarketingProfs explains why employer branding is an important priority among talent acquisition professionals worldwide.

The employer brand addresses the image of the organization as a preferred workplace, and serves to attract, engage, and retain employees.  It answers the question: what makes employees want to work at your organization?

Cervenka discusses three fundamental steps essential to creating a strong employer brand:

-An employer brand needs to be flexible and consistent.

-An employer brand has be to genuine and customizable.

-An employer brand needs to include the voices of the employees.

The result of strong employer branding is to create strong employee advocacy of the company’s brand, product, and services.

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