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Branded Content Scores Better Than Pre-Roll – via MediaPost (source: Nielsen)

The Nielsen analysis says digital branded content generated an average of 86% brand recall among viewers, compared with 65% for a pre-roll ad.

The lift in brand perceptions was higher across other key performance indicators — affinity, purchase intent and recommendation intent. Furthermore, brand content marketers that work with publishers in a partnership saw a brand lift that was 50% higher on average than those marketers that distributed branded content on their own.

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