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App Boom Driving Digital Media Usage via MediaPost (source: comScore)

Over the past three years total digital media time spent has surprisingly grown 53%, according to comScore’s 2016 U.S. Mobile App report.

Yet growth across all platforms is beginning to slow. Indeed, the past year has seen healthy but weaker growth rates on mobile — while desktop usage has actually declined by 11%, the research firm finds.

As such, mobile now represents almost two out of three digital media minutes, and mobile apps are approaching 60% of total digital time spent.

“While every component is contributing to digital’s massive growth in time spent over the past three years, it is the smartphone app that has been the biggest driver by far,” according to comScore’s latest report. “It has accounted for 80% of all growth in digital media engagement during that period of time.”

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