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5 CUPS

5 CUPS THIS WEEK

Here’s what’s inside 5 Cups this week:

Original Research
Neuroscience and Creating Better Creative
CrossMedia ROAS – The Optimal Mix
The Influence of Interactivity   
Leading Brands Are Now Measuring/Optimizing TV Media  
 
 Articles of Interest
Virtual Reality (from AdAge) 
Cruz Loss Shows Data Can’t Win ‘Em All (from AdAge)
 
Noteworthy Table
comScore’s Top20 Multi-Platforms in March 2016
 
 

YOUR CUPS IN MORE DETAIL:

ORIGINAL RESEARCH