The industry landscape has become more dynamic with increased complexity and even more competitive challenges. The ARF Great Mind Awards exists to honor who have truly made a difference in the advertising research industry and recognize those who have brought us forward and will lead us into the future.
Candidates can be nominated in the following categories:
Future Forward Award
For particular achievement in trending topics of the day – virtual reality.
For the development of the most innovative research methods in the industry’s most relevant and constantly evolving topics – cross-platform, better creative/neuro, and research quality.
Young Pro of the Year Award
In recognition of an outstanding ARF Young Pro who has shown exceptional leadership and important contributions that suggests future potential to “make their mark” on the industry.
Lifetime Achievement Award
For those who have made lifetime contributions to the industry and The ARF.
Member Ambassador of the Year Award*
In recognition of an ARF Member Ambassador who has shown significant interest and activity with The ARF in collaboration with their company.
Journal of Advertising Research Awards*
In recognition of the best JAR papers published in 2016 – academic + practitioner. Also in recognition of editorial board members who made excellent contributions to the quality of peer-reviewed papers.
Board of Directors Award*
In recognition of an outstanding ARF Board of Directors member who has gone above and beyond the call of duty in service to The ARF.
*These awards receive nominations directly from their respective boards/committees.