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David Ogilvy Masters of Insight697x4-winners
About The ARF David Ogilvy Awards

The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising.

Today, for advertising to work in a complex, consumer connected, dynamic media world, it takes even more insightful ideas to make brilliant, emotional consumer connections.

The ARF David Ogilvy Awards showcase groundbreaking campaigns that were the keys to unlocking growth through: social mediamobilereinventing traditional media, cross-platform, big data, new audiencestransformation, and impact on the world.

Winning places you in the highest ranks in your profession where you will join a global community that inspire the next generation of insights, analytics and creative talent.

Who Enters

  • Advertisers
  • Agencies
  • Media Companies
  • Media Tech
  • Research Companies


There are eight categories, bucketed among three sections.

Creative Media-Led Ideas

  • Social
  • Mobile
  • Reinventing Traditional Media
  • Cross-Platform

Use of Data and Targeting

  • Big Data
  • New Audiences

Creativity for Good and Positive Change

  • Transformation
  • Impact on the World

See full descriptions category descriptions »

Judging Criteria

Within the entry form you will be required to submit the following information:

1) What deep consumer insight did your research uncover?
2) What tool/methodology did you use?
3) What was the profound impact on the creative campaign?
4) How did the creative campaign impact business results?

Winners will be honored on Monday, March 20, 2017, during The ARF’s Annual Conference.


Hilton Midtown NYC
1335 Avenue of the Americas
Trianon Ballroom, 3rd Floor

Promote Your Talent to the World

Submissions Due November 18, 2016.
ARF Member: $495 | Non-Member: $695