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What Happened in 2015?

2015 was a great year for our Great Mind Awards’ Winners.
See our winners and video highlights below.

2015 Winners

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Young Pro, “Make Your Mark” Award
Joe Wantroba – Senior Analytist, Nielsen

Membership “Game Changer” Leadership Award
Aaron Fetters – Director, Insights & Analytics Solutions Center, Kellogg’s

Future Forward Award
Rod Hook – Co-Founder & CTO, Dstillery

JAR Best Reviewer
Scott Koslow – Professor of Marketing, Macquarie University Hospital

JAR Best Academic Paper
“How Corporate Cultures Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools,” June 2014
AUTHORS:
Douglas C. West – Professor of Marketing, Kings College London
John B. Ford – Professor & Eminent Scholar, Old Dominion University
Paul W. Farris – Landmark Communications Professor

JAR Best Practitioner Paper
“The Power of Social Television: Can Social Media Build Viewer Engagement?  A New Approach to Brain Imagining of Viewer Impressions,” March 2014
AUTHORS:
Shaun Seixas – Senior Analyst, Neuro-Insight
Geoffrey Nield – COO, Neuro-Insight
James Hier – Chief Strategy Officer, MEC
Emelia Millward – Seven
Richard Siberstein – CEO, Neuro-Insight

President’s Award
Leslie Wood – CMO, Nielsen Catalina Solutions

President’s Award
Brad Smallwood – Head of Measurements & Insights – Facebook

Board of Director Lifetime Achievement Award
Artie Bulgrin – SVP, Global Research & Analytics, ESPN

Lifetime Achievement Award
Horst Stipp – EVP, Research & Innovation: Global Ad Effectiveness, The ARF

Video Highlights

Great Mind Awards Ceremony 2015

President’s Award

Leslie Wood – CMO, Nielsen Catalina Solutions

President’s Award

Brad Smallwood – Head of Measurements & Insights, Facebook

Board of Director Lifetime Achievement Award

Artie Bulgrin – SVP, Global Research & Analytics, ESPN

Lifetime Achievement Award

Horst Stipp – EVP, Research & Innovation: Global Ad Effectiveness, The ARF