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2016 ARF David Ogilvy Award Categories

Finalists will be awarded with a gold, silver or bronze trophy in the following categories:

Social MediaUnique insights that affect levels of engagement, social reach and creative use of social networks that impact a business.

Cross-PlatformUnique insights that inspired great creative concepts and message integration in multi-channel campaigns.

New AudiencesUnique insights that go beyond traditional targeting and demographics.

Big DataUnique insights that harness the power of big data to unlock a big idea.

MobileUnique insights that produced outstanding applications, digital publications and websites for mobile devices.

InnovationUnique insights that produced an original, effective new idea or new use of technology that expands the possibilities of the medium.

Creative EffectivenessUnique insights that have most clearly met and exceeded their campaign objectives.

MediaUnique insights that inspired the creative use of media and the delivery of messages.