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Finalists will be awarded with a gold, silver or bronze trophy in the following categories:
Social Media – Unique insights that affect levels of engagement, social reach and creative use of social networks that impact a business.
Cross-Platform – Unique insights that inspired great creative concepts and message integration in multi-channel campaigns.
New Audiences – Unique insights that go beyond traditional targeting and demographics.
Big Data – Unique insights that harness the power of big data to unlock a big idea.
Mobile – Unique insights that produced outstanding applications, digital publications and websites for mobile devices.
Innovation – Unique insights that produced an original, effective new idea or new use of technology that expands the possibilities of the medium.
Creative Effectiveness – Unique insights that have most clearly met and exceeded their campaign objectives.
Media – Unique insights that inspired the creative use of media and the delivery of messages.