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Marketers today are focused on dealing with rapid changes in consumer behavior, especially those caused by new media technologies that affect where, when, and how consumers are exposed to advertising.
The goal of this event is to provide learning you can use, not just for getting the right advertising message to the right person at the right time—no matter whether they are surfing social media, watching television, checking their mobile phone, or walking into a store—but how the complete cohesion between brands and agencies can be supported by smart, real-time market research. In addition to the need for new insight, market research automation can provide real-time brand benefit.
Specifically, we will address:
· Insight into multi-platform usage. What people are using their devices for and how market research can help optimize platforms—mobile for music, desktop for research on products, tablets for shopping, etc. How can we measure and make sense of it all and act in real-time.
· Coupling attitudinal and behavioral data with ethnographic research to compare what people think they do to what they actually do using new methods for obtaining market research brought about by new media.
John Bremer – Chief Research Officer, Toluna
Peter Daboll – CEO, Ace Metrix
Tim Perzyk – Research, Global Sales Strategy, Twitter Inc.
Thursday, October 16, 2014
Time: 2PM–4:30PM PST (Cocktails to follow)
Twitter Inc. Office, 1355 Market St., Suite 900 San Francisco, CA 94107
Join Us For Cocktails Across The Street Following The Session At Alta: 1420 Market Street
To Register, email Daniel Bulgrin @ firstname.lastname@example.org
We look forward to seeing you at Re:Think 2015, to be held this year at the New York Hilton.