Upcoming Events
 

ARF Future Events – Mark Your Calendar!

November 04, 2014

MotiveQuest

General Mills CMO Mark Addicks has said, “For the first time… you can actually get to markets that you never could before.” But how do you identify, engage, and measure your impact on those micro markets? Learn how in this talk based on MotiveQuest's experience working with marketing mavericks at brands like General Mills, P&G, Samsung, and AT&T.

SPEAKERS:
Zack Nippert - Chief Marketing Officer, MotiveQuest
David Rabjohns - Chief Executive Officer, MotiveQuest
Kirsten Recknagel - Chief Operating Officer, MotiveQuest

Free for Members

For any questions email Daniel Bulgrin @dbulgrin@thearf.org




November 06, 2014

Our executive keynotes, presenters and panelists will explore technology advancements in the deployment and analysis of data acquired by today’s mobile devices. We'll also cover how future technology in "MOBILE" will shape the way leading global brands extract and analyze mobile survey data.

 


CROSSROADS areas of focus:

  1. Mobile research best practices -- impact of screen size, UX and context on mobile survey response rate.

  2. How will geo-fencing, geo-targeting, and fingerprinting advance analytic capabilities?

  3. How to best capitalize on in-store tracking (iBeacon, BLE, etc) and accompanying analytics?

  4. Does survey quality increase through mobile research? – What are the advantages and shortfalls of mobile?

  5. Combining survey and passive approaches - what are the best use cases?

  6. What are the risks associated with sensitive and personal information acquisition enabled by mobile vs. online?

 

Social Networking
Connect with industry leading executives in our innovative executive "meet & greet" session environments. You'll be amazed at the access that the CROSSROADS programming provides to our keynotes, presenters and panelists. We're on tour to meet you. 

SPEAKERS:
Tom Anderson – Founder, Odin Text 
Chris Fanning – President CEO, Survey Sampling International 
Kym Frank – SVP, Symphony Advanced Media 
Rick Jones – Head Of Marketing, North America, InMobi 
Mark Menig – CEO, TrueSample 
Lauren Moores – VP, Analytics, Dstillery 
Peter Orban – EVP, Research & Innovation: Mobile & Social, The ARF 
Marc Ryan – Chief Research Officer, Millward Brown Digital
Jordan Schlachter – Research, Twitter 
Radha Subramanyam – EVP, Insights, Research and Analytics, IHeartMedia 
George Terhanian – Chief Research & Analytics Officer, The NPD Group

WHEN:
Thursday, November 6, 2014
Time: 10AM–4:00PM EST

WHERE
New York City New York, NY 10023

Register Here

FREE FOR ARF MEMBERS: Email Daniel Bulgrin for discount code.


November 11, 2014

Toluna

Automotive sales are up—and that means higher ad budgets. U.S. measured media expenditure for the auto category hit $16.4 billion in 2013—the highest since pre-recession days. But with fewer than 4% of Americans buying a car or truck every year, how do automotive advertisers stand out amid the clutter to capture the attention of car shoppers?

Join Kantar Media’s Chief Research Officer, Jon Swallen, as he discusses the data that drives automotive ad trends with Ad Age reporter Julie Liesse. Get insights on:

  • Ad expenditure by auto marketer, brand and model
  • Which auto categories spend the most on ads, and what channels they use to reach their target audience
  • How to measure TV campaigns to reach households that purchase your car brand
  • The role of online behavior (online display, mobile, search, and social media campaigns) in the consumer path to purchase

SPEAKERS
Jon Swallen – Chief Research Officer, Kantar Media Ad Intelligence
Julie Liesse – Reporter, Advertising Age

Free for Members

For any questions email Daniel Bulgrin @dbulgrin@thearf.org




November 19, 2014

Collecting data in today’s cross-platform world is a challenge for market researchers; as is delivering that data in a way that truly impacts business results. Join Mark Kershisnik from pharmaceutical leader Eli Lilly Company and Kristin Luck of Decipher, as they discuss how they’ve partnered to combine disparate data sources and produce content visualization that really works.
 
By using externally sourced technology in a collaborative environment, Eli Lilly has been able to leverage tools like cloud computing, gaming protocols and much more to gain insights. These insights have resulted in the ability to create instant interactive content and live discussions at multiple touch points for their consumer. This real-world case study will help to illustrate how research data can be effectively collected, reported and translated into a positive impact on brand health. Best practices for cross-platform data collection and aggregation will also be presented, highlighting data and platform usage from over 20 million respondents.

SPEAKERS:
Mark Kershisnik - Senior Director, Market Research, Eli Lilly & Company
Kristin Luck – President & Chief Marketing Officer, Decipher Inc.

WHEN:
Wednesday, November 19th, 2014
3:00PM – 5:30PM EST (Reception to Follow!)
 
WHERE:
The ARF
432 Park Avenue South, 6th Floor
New York, NY 10016

Members Only 
To Register, email Daniel Bulgrin @ dbulgrin@thearf.org


March 15 - 18, 2015 ET

We look forward to seeing you at Re:Think 2015, to be held this year at the New York Hilton.