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Award to Honor the Life and Achievements of One of the Advertising Industry’s Most Venerated Media Planners
NEW YORK, November 3, 2013 – The Advertising Research Foundation (ARF) is honored to announce the Erwin Ephron Demystification Award at its 2013 Industry Leader Forum (ILF). This award was created in memory of Erwin Ephron, one of the most influential media planning consultants whose leadership helped define and shape today’s media planning industry.
“We wanted to pay tribute to Erwin Ephron in a way that will keep the memory of his contributions alive for future generations,” said Gayle Fuguitt, president and CEO of the Advertising Research Foundation. “The Erwin Ephron Demystification Award is being created in partnership with Mr. Ephron’s family to honor his legacy by recognizing the people who are propelling the advertising industry forward to new heights—just as he did.”
Additional details about the Erwin Ephron Demystification Award will be announced at the ARF annual ReThink conference, March 24–26, 2013.
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