ARF Marketing Materials

Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »

FAQ & Contact Us

Our collection of Frequently Asked Questions will answer many of your initial inquiries.
See all FAQs »

Have a question for the ARF? Contact our staff with a specific inquiry.
Contact Us »

WPP and Twitter enter global partnership

June 7, 2013

By Simon Miller

UK — Communications services group WPP and Twitter have announced a global strategic partnership.

The agreement spans multiple subsidiaries of WPP, including GroupM, Kantar and digital agencies, and the partnership will see the launch of new data products and services and the integration of Twitter data into key WPP media and analytics platform.

Led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of initiatives to deliver more effective campaigns, enhanced targeting and more real-time insight to clients.

Sir Martin Sorrell, CEO of WPP, said: “Twitter’s relevance continues to grow - not only as a social platform, but also as a window into consumer attitudes and behaviour in real time. We look forward to leveraging the platform in a variety of ways for our clients around the world.”

As seen here:

Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »

Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »