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The ARF and GfK Present the Second Annual Next Generation Market Research Competition

September 28, 2012

In the ever-changing, fast-paced corporate world, marketing researchers must be able to think on their feet and generate innovative ideas to address emerging business problems. In conjunction with GfK, the Advertising Research Foundation is proud to present the Next Generation Market Research Competition. This competition gives undergraduate student researchers from U.S. accredited colleges or universities the chance to test their marketing knowledge through the creation of a marketing research project that addresses a critical issue weighing on marketers’ minds daily.

The winning team of students will:

  • Win a $1,000 award and an all-expenses paid trip for two team members to New York City
  • Impress industry leaders (and future potential employers!) with your ideas and abilities
  • Gain real and valuable marketing experience by putting your skills to the test
  • Be showcased in pre- and post-conference press and media releases—an excellent chance for exposure and resume building!
  • Attend the ARF Great Mind Awards ceremony in March (two team members) and present your research project

Submission deadline: Monday, October 29, 2012

Learn more and submit a nomination!


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