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The Advertising Research Foundation (ARF) Announces the Election of Six New Board Members

July 11, 2012

New York, NY (July 11, 2012) – Six new industry leaders were elected to the Advertising Research Foundation’s already powerful Board of Directors at the ARF 2012 Annual Business Meeting, as announced jointly by Board Chair Colleen Fahey Rush – EVP, Chief Research Officer, Viacom Media Networks, and Robert Barocci – President and CEO, ARF.

Joining the ARF Board for three-year terms:

Robert Atencio
Global Vice President of Consumer Insights
Sigal Cordeiro
Director, Global Brand Research & Market Insights
General Motors
Natasha Hritzuk
Global Director of Insights and Analytics
Microsoft Advertising
Joan Lewis
Global Consumer & Market Knowledge Officer
The Procter & Gamble Company
Vipin Mayar
Senior Vice President, Customer Knowledge & Strategic Insights
Fidelity Investments
Patti Wakeling
Director, Global Media Insights

“This distinguished and incredibly diverse group of advertiser thought leaders will add significantly to the impact that the ARF is having on our industry.  We can all look forward to their influence on leveraging research to resolve many of the key issues that are vexing marketers today,” said Barocci.

“Also, the addition of these directors reflects the growing breadth and depth of the ARF, as well as its commitment to all dimensions of the advertising research industry,” Barocci continued.

“As we look toward the future of research, our Board will play a leading role in defining, developing, and implementing initiatives that will serve ARF membership and the industry as a whole,” added Fahey Rush.  “These dynamic new directors will collaborate with the strong Board members we have today, continuing to enhance our capabilities and reach.”

To learn more about the ARF Board of Directors, please visit:      


About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating, and distributing research-based knowledge that helps members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2012, the ARF is celebrating its 76th anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at

Media Contact:

Leslie Hutchings
Marketing & Communications Director


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