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Ad Age: Coke, GM, Kraft, Others to Test ARF Pilot Program

September 29, 2009

September 29, 2009

Ad Age
Ad Research Group Aims to Improve Online Data Collection Methods

by Jack Neff

"It will be a very precise process where buyers and sellers will be trained on the exact same templates and definitions," said ARF Chief Research Officer Joel Rubinson. The ORQC based the process on what the ARF's million-dollar "Foundations of Quality" study identified as the key issues that affect research quality. ”

Read article at Advertising Age »

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