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ARF Announces Return of Bill Cook

August 9, 2010

NEW YORK – August 9, 2010

The ARF announced today that William A. Cook, PhD has returned full time to the ARF as EVP - Research and Standards after completing his sabbatical.

Bob Barocci, ARF President and CEO said, "I cannot overestimate the importance to the industry of Bill's return.  He is among the best in the business at research standards and practices as well as a recognized statistical and research design expert.  Bill will lead the ARF's Online Research Quality initiative, a million dollar research-on-research study completed in late 2009.  His industry voice is needed at this time when research quality is under attack."

The ARF also announced its intention to evolve its Online Research Quality Council into a Research Quality Council, focusing on other areas of research that need some examination of quality standards. The first new initiative of the Research Quality Council will be the ARF NeuroStandards Project that will study the fast emerging world of biometric research. This project will be launched officially in September 2010. Seven biometric measurement companies have signed on at this point. By September, the ARF intends to have eight advertiser gold sponsors and four media content gold sponsors (sold-out) to provide the advertising and the content for the testing.

This announcement, which follows last month’s appointment of David Marans, EVP Media to the ARF’s research team, demonstrates the ARF’s ongoing pursuit of innovative industry thought-leadership.

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Simone Moyle
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