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The ARF To Share Industry Insights at Advertising Week 2010

September 22, 2010

NEW YORK – September 22, 2010

The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg. Typically open exclusively to ARF members, everyone is welcome to attend these special meetings of the 360 Media and Marketing Super Council, Multicultural Super Council, Engagement Council, Social Media Council and the premiere of the People Council. ARF Councils and Super Councils address the 14 major issues critical to the advancement of the practice of advertising.

Advertising Week commences on Monday, September 27 with a cross-platform exclusive presented by ESPN at a special meeting of The ARF’s 360 Media and Marketing Super Council. This exclusive inside look at the network's groundbreaking ESPN XP cross-platform initiative in the context of ESPN’s coverage of the 2010 FIFA World Cup (consumed by 160.5 million Americans alone) will be presented by three of ESPN's most well-known, forward-thinking leaders: Artie Bulgrin, ESPN’s SVP of Research and Analytics, Glenn Enoch, VP of Integrated Media Research and Barbara Singer, VP of Advertiser Insights and Strategy. ESPN XP is an ongoing cross-media research initiative with the goal of counting audiences to each platform, determining cross-platform effects, and measuring advertising effectiveness.

Tuesday, September 28’s Multicultural Council meeting focuses on The New Mainstream: Using Human Emotions to Foster Multicultural Business Growth. Understanding and stimulating consumers’ emotions have consistently yielded more effective advertising and stronger brands and in the New Mainstream, marketers and advertisers can gain tremendous competitive advantage by promising and delivering on the emotional aspirations and expectations of individual cultural groups. Presenting companies including Bloomberg, McDonald’s, Target, Crown Imports and Starcom MediaVest, will share advanced approaches and techniques to effectively use emotions in a multi-cultural environment.

On the afternoon of Tuesday, September 28, The ARF’s NeuroStandards Advertising Week launch event will kick-off an unprecedented initiative. Engagement 3: NeuroStandards Collaboration provides an opportunity to add competitive transparency to the growing landscape of ‘neuro-suppliers’ in the field of media and advertising response. Led by Duane Varan, PhD – Murdoch University, Australia and Director, Interactive Television Research Institute/ Executive Director and CRO The Disney Media and Advertising Lab, attendees will get an exclusive preview of the study. The project also presents an open invitation to all vendors in the neuroscience space to submit their work for critical peer scrutiny. Participating neuro-suppliers presenting and available to answer questions at the event include: Innerscope, Mindlab International, MSW/LAB, NeuroCompass, Neuro Insight, Neurosense, Sands Research and Sensory Logic.

The ARF’s Social Media Council presents, Is Social Media Everything? on the morning of Wednesday, September 29. Learn how social is becoming richer and more interactive on four screens — web, mobile, TV, and Digital Out of Home — and engaging people where they are. Featured presenting companies include Martha Stewart Living Omnimedia, Motorola, ADCENTRICITY, Discovery Communications and Bloomberg Businessweek.

The ARF’s involvement in Advertising Week will conclude with the premiere meeting of The ARF’s People Council, which will explore Marketing to Lesbian Gay Bisexual and Transgender People: The Research, The Campaigns, The ROI. Presenting companies including E & J Gallo Winery, Experian Simmons, SPI Marketing LLC, NYC & Co, Barefoot Wines and Community Marketing, Inc. who will tackle three key issues: how marketers put a value on the size of the LGBT consumer opportunity; how marketers effectively communicate with this audience; and how marketers can evaluate the ROI of their LGBT marketing investment.

All ARF Advertising Week Council meetings will be held at Bloomberg, 731 Lexington Avenue (between 58th and 59th Streets), 7 East, Multi-Purpose Room, New York, NY 10022 with the exception of the People Council  on Wednesday, September 29, which will be held at The ARF Offices, 432 Park Ave. South, 6th Floor, New York, NY 10016. All meetings are free and open to both ARF Members and Non-Members. Pre-registration at is required.

Media Contact
Simone Moyle
ARF Marketing Manager

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