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700+ media, marketing and research executives to gather for world's largest audience measurement conference at Advertising Research Foundation's (ARF) Audience Measurement 6.0

June 9, 2011

NEW YORK – June 9, 2011



New York (June 9, 2011) – Symposium Continues Yearlong Celebration of Advertising Research Foundation’s 75th Anniversary with World Class Industry Experts Showcasing the Cutting Edge of Advertising Research.

(New York, NY – June 8, 2011) – On June 13-14, at the ARF’s Audience Measurement Symposium, the world’s leading thinkers on media use and measurement will share extraordinary insights and ideas about the most pressing topics in media: cross-media challenges, global media consumption, mobile measurement, and social media.

Audience Measurement 6.0 (AM 6.0) will help companies allocate their advertising and marketing budgets most effectively by providing thought-leadership on the latest developments, innovative technologies, and global factors that influence audience consumption and measurement across all platforms. AM 6.0 has two diamond sponsors, Arbitron Inc and Kantar Media.

Terry Kent, CEO Kantar Media North America will co-chair Monday, June 13th. On Monday afternoon, Kantar Media’s Diamond Learning Session, “Maximizing Momentum,” will share highlights of Kantar Media’s work with Verizon, Starcom and Cisco.

Arbitron Inc will continue as symposium co-chair on Tuesday, June 14th, with Sean Creamer, EVP, U.S. Media Services hosting the events of the day. Arbitron Inc.’s Diamond Learning Session, “Following the Sports Fan with Arbitron PPM Measurement” will share findings from the ESPN XP single-source project.

Anchoring the two days are keynotes from New York Times best-selling author David Brooks on the role of brain science and sociology in measurement, and Internet trailblazer Lee Rainie, Director of the Pew Internet & American Life Project, on the opportunities brought by the coming exaflood of data. Brad Smallwood, Facebook’s Head of Measurements and Insights, presents new insights into Facebook’s fascinating global platform. Additional features include Owen Charlebois and Elissa Lee of Google, who will discuss their views of the future of cross- media research, and outline specific initiatives Google will take to partner with the industry.

Journalists Stuart Elliott, Joe Mandese, and Chuck Ross will share insider views on consumers’ ever-changing behavior. Over 30 Key Issue Forums, chosen from a record number of submissions, will illuminate the latest in need-to-know media topics, including global issues, new research techniques and improving creative quality.

“Attendance will once again set a record for what is already the world’s largest event of its kind,” said Bob Barocci, President & CEO, Advertising Research Foundation. “The program is fresh and powerful - two days of non-stop stimulation that will help every attendee take some complexity out of the measurement maze.”

Audience Measurement 6.0 includes over 100 speakers from North America, Europe and Asia. The event also features a collection of presentations sponsored by top companies providing additional new insights and learning opportunities. Experian Simmons, Gfk MRI, Ipsos Observer, Marketing Evolution, Nielsen, Rentrak, Research Now, Telmar and Vizu will all host presentations.

“We’re thrilled to present this robust program comprised of illustrious speakers, including industry icons and emerging superstars, as well as leading sponsors” said David Marans, EVP Media, Advertising Research Foundation. “What an honor it has been to plan this event, and what a pleasure it will be to attend.”

For additional information, a complete conference schedule, and registration links, please visit: For more information on current ARF research initiatives, including NeuroStandards, please contact Chief Research officer, Todd Powers at

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF will celebrate its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at



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