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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Finally, Guidance on Social Media Ratings

Nov 30, 2015

The Media Rating Council (MRC) has issued an official set of social media measurement guidelines.  In conjunction with the American Association of Advertising Agencies, the Interactive Advertising Bureau and the Word of Mouth Marketing Association, the MRC has released an in-depth 40-page document, which outlines common practices. Also participating in the development of these guidelines […]

Q&A with ESPN’s Artie Bulgrin: Research Has to Be Future Forward

Nov 30, 2015

In this Q&A with Artie Bulgrin, Senior Vice President Global Research and Analytics, ESPN, Charlene Weisler, writing for Media Village, discussed the concept, “Research Has to Be Future Forward.”  The issues covered during this interview included the impact of data on the role of research, ESPN’s involvement in programmatic TV efforts, cross-platform viewing trends, the […]

Majority of European Video Buyers Use Programmatic, AOL Report Finds

Nov 30, 2015

According to AOL’s “2015 European State of Video Industry” report, 98% of video buyers surveyed in European markets buy digital video programmatically. On the sell side, 97% of those surveyed are selling digital video programmatically instead of using traditional models. AOL, working with Advertiser Perceptions, collected quantitative data on digital video from 411 brands, agencies […]

The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead

Nov 30, 2015

Allison Schiff, writing for Ad Exchanger, discusses the major challenges impacting increased use of location data, which include: -The lack of a systematic way to discern between different types of location data, including how granular it is or when it was derived. -Inaccurate location data appended to ad inventory. -The need for increased industry information […]

How Brands Using Social Media Ignite Marketing and Drive Growth: Measurement of Paid Social Media Appears Solid but Are the Metrics for Organic Social Overstated?

Nov 30, 2015

The 2015 Warc Prize for Social Strategy is a competition that challenges marketers to demonstrate how effectively they had used social media in their marketing efforts.  In this September 2015 article in the Journal of Advertising Research, Gian M. Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge when […]