Mobile Forum
Leaders


Ashmeed Ali
Yahoo!
Bio »


AJ Mathew
Apple
Bio »


Celia Van Wickel
Lowe's Companies Inc.
Bio »

ARF Theme Leader
Peter Orban
Peter Orban
EVP, Online, Social and Mobile Media Marketing, ARF
Bio »

Mobile Forum

This forum will address how applications of mobile technology and research are advancing our industry across business objectives and areas of expertise.

Upcoming Meetings

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Previous Meetings

Members: Miss a meeting?
Click here to download past presentations via your My ARF account!

THE MEASUREMENT MANDATE: Interpreting Quality in Mobile Research

Thursday, August 21, 2014
2:30PM - 4:30PM EST

A Joint Research Quality & Mobile Forum

Better business decisions with Mobile: from Surveys to Passive methods and Beyond

Ready or not to embrace the future, more and more consumers are taking surveys on smartphones and tablets that were intended for large computer screens in the home. This poses a challenge to data and research quality, but also presents an opportunity to capture unique insight in ways that only the mobile platform can. Buzzwords like “passive,” “locative,” and “emotive” are harbingers of new and transformative approaches, some very rich with insights.

What are some of these approaches in addition to surveys and how do we match them with learning objectives? How should we think about quality in a way that is applicable to both the tried and true and the emerging? Where does accountability lie? Are speed and quality fair trade-offs?

Attend and participate in the first ever joint session of the Research Quality and Mobile Forums at the ARF on Thursday, August 21 to find out.

Presentations followed by panel conversation Interpreting Quality in Mobile Research and a wine & cheese reception sponsored by TrueSample.

Forums are free for ARF Members; $995 for non members.

AGENDA

2:30–2:35PM
Welcome
Gayle Fuguitt – CEO & President, ARF
Ashmeed Ali – Director, Mobile & Emerging Tech Insights, Yahoo (Mobile Forum Leader)

2:35–2:40PM
Agenda and Introductions
Peter Orban – EVP, Innovation & Research : Mobile & Social, ARF

2:40–3:00PM
A “Get Close” Look at Mobile Matters
Renee Smith – Chief Research Officer, Kantar

3:00–3:20PM
Benefits of the native app approach with a focus on data quality
Juliana Smith Holterhaus – General Manager, Market Research>Americas, Lumi

3:20–3:40PM
Mobile Video Surveys – The Creative Imperative
Tom Bassett – CEO & Founder, Mindswarms

3:40–4:20PM
Panel Conversation
PANEL:
Renee Smith – Chief Research Officer, Kantar
Juliana Smith Holterhaus – General Manager, Market Research>Americas, Lumi
Tom Bassett – CEO & Founder, Mindswarms
Mark Menig – CEO, TrueSample
MODERATOR: George Terhanian – Group President, Chief Research & Analytics Officer, The NPD Group (Research Quality Forum Leader) 

4:20–4:30PM
Q&A

4:30PM 
Reception (Sponsored by TrueSample)

Registration:
To attend in-person or via webcast, register via My ARF

If you have any questions, please contact Zena M. Pagán at forums@thearf.org.

Mobile + People [Joint] Forum: Mobilizing Insights around the World

Monday, September 23, 2013
2:00PM - 4:30PM EST

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena M Pagán at forums@thearf.org.

Effective Tablet Advertising

Tuesday, May 21, 2013
2:30PM - 6:00PM EST

Registration

To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena M Pagán at forums@thearf.org.

Social Links:

Facebook: https://www.facebook.com/events/232231703584057/

Twitter: @the_ARF; #arfforums; #iwny

Based on 14 months of testing that reached 20 million users, VivaKi's The Pool reveals best practices and key findings for ads on the revolutionary medium and game-changing device: the tablet. This research provides insights and data around how to make tablet advertising work harder and achieve scale through a combination of qualitative, quantitative, and field trial research. This massive undertaking was made possible through a collaborative process that brought together advertisers, technology companies, and publishers to work towards a solution. In this session  - utilizing still unpublished data - Helen Katz who was one of the creators of this project will also look into the differences and similarities of web and in-app advertising. 

Featured Speakers:

Helen Katz – SVP, Research Director, Starcom MediaVest Group

Mobile Forum: Using Mobile as a Research Tool

Wednesday, January 16, 2013
11:30AM - 2:00PM EST

Join us in San Francisco for our Mobile Forum

When: Wednesday, January 16, 2013 • 11:30am–2:00pm PT (2:30–5:00pm ET)
Where: MRM Worldwide, 600 Battery Street, San Francisco 94111

Free to members and non-members!

Registration
To attend in person or virtually, register via My ARF »
If you have any questions, please contact Zena M Pagán at forums@thearf.org.

Mobile devices are becoming popular tools for market researchers—and for good reason. Mobile data can provide real-time, geo-located insights about consumers as they go about their daily lives. This forum will update attendees on global mobile usage and consumption, address questions that arise as we adapt our market research activities to mobile devices, and bring some exciting industry news. We’ll also cover best practices for mobile surveys and innovative applications of mobile for shopper insights generation, and end with an interactive group session where attendees can design their own methodology using mobile as a research tool. View all events during ARF San Francisco Week!

Presented by:
Mike Billingsley – VP, Client Development, Research Now
Jared Schreiber – CEO/Founder, InfoScout

Social Links:
Facebook: http://www.facebook.com/events/442937022421209/
Twitter: @the_ARF; #arfforums
 

Internet Week: Mobile Forum

Thursday, May 17, 2012
2:30PM - 6:00PM EST

ARF’s Mobile Forum at Internet Week NY

May 17, 2012 l 2:30–6:00PM
Multiscreen Multitaskers: Advertising at the Intersection of TV and Mobile

Watching TV with a laptop, smartphone, or tablet in hand seems to have become the norm in many households. This is great news for advertisers and programmers looking to engage viewers. Content can flow seamlessly across screens to enrich programming content and strengthen advertising messages. In this session, we’ll learn how media companies and brands are using mobile experiences to enhance the television experience by appealing to multitaskers. We’ll also gain insight into the dynamics of the wired, connected living room. Don’t miss this chance to hear the latest research on reaching the multiscreen, multitasking consumer. 

Featured Speakers:
Ashmeed Ali – B2B Strategic Insights and Research, Yahoo!
Dino Mytides – VP, Digital Advertising, Interpret
Stuart Schneiderman – VP, Digital Research, Viacom Media Networks
Emily Taylor – Research and Insights Manager, Microsoft Advertising

Social
Facebook: http://www.facebook.com/events/213163175465096/
LinkedIn: http://linkd.in/J3A53D
Twitter: @the_ARF; #arfforums; @internetweek; #iwny

For more information about Internet Week New York, click here!

Using Mobile as a Research Tool

Thursday, November 17, 2011
2:30PM - 4:30PM EST

Mobile devices are becoming popular tools for market researchers—and for good reason. Mobile data can provide real-time, geo-located insights about consumers as they go about their daily lives.

Using Mobile as a Research Tool

Mobile devices are becoming popular tools for market researchers—and for good reason. Mobile data can provide real-time, geo-located insights about consumers as they go about their daily lives. This forum will answer some of the questions that arise as we adapt our traditional and online market research activities to mobile devices. In this session we’ll cover emerging best practices for mobile surveys, innovative applications of mobile for qualitative studies, and the reasons that brands like General Mills are investing in mobile research.

Featured Speakers:
Andy Dybvig – Consumer Insights Manager Mobile Research, General Mills, Inc.
Adam Hulnick – Sr. Director, Product Management, Harris Interactive
Kristin Luck – President, Decipher Inc.
Julie Wittes Schlack – Senior Vice President, Innovation & Design, Communispace

Forum's mission

ARF Forum sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.