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American Legacy Foundation

Who We Are: Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. The Foundation develops programs that address the health effects of tobacco use. We want to help all young people reject tobacco, and give everyone access to tobacco prevention and cessation services. • We focus on vulnerable populations – youth, low-income Americans, the less educated, and racial, ethnic and cultural minorities. • We work through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. Lifesaving Work With 1,200 Americans a day dying from tobacco-related diseases, Legacy is committed to its lifesaving work. Programs include: • truth® - A national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking. • EX® - An innovative public health program designed to speak to smokers in their own language and change the way they approach quitting. • Research Initiatives - Exploring the causes, consequences and approaches to reducing tobacco use. • Outreach – Tobacco prevention and cessation in priority populations. An Independent Force for Change The national, independent public health Foundation was created in 1999 out of the landmark Master Settlement Agreement (MSA) between the tobacco industry, 46 state governments and five U.S. territories. It is located in Washington, D.C. and is a 501(c)(3) non-profit organization. 1724 Massachusetts Avenue, NW
Washington, DC 20036


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Joan Lewis, Procter & Gamble 'Run'