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Innerscope Research, Inc.

Innerscope Research, Inc. is dedicated to solving market research questions by measuring and analyzing unconscious emotional responses to media and marketing stimuli. With its breakthrough Biometric Monitoring System™, Innerscope accurately predicts consumer behavior, providing Fortune 500 advertisers and media companies with an unprecedented level of consumer insight.  Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice.  Innerscope has been recognized with ARF Innovation and Rising Star Awards, the ESOMAR WM3 Best Presentation Award, and as the 2011 winner of the CTAM Case Study Award.  

98 North Washington Street, 2nd Floor
Boston, MA 02114-1913

http://www.innerscope.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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