ARF Young Pros
  The ARF Young Pros is for professionals 30 years of age or younger.
Get involved!
Download the ARF

Only the ARF has a collection of research and resources that is unmatched in the industry. Find out why your company should become an ARF member. Learn more!

Member Directory

Coalition For Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM) was founded by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement.

Current participants are: A&E Networks, AT&T, Belo, CBS Corporation, Carat USA, Comcast Networks, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corporation, Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks Interactive, Time Warner, Unilever, Viacom, and The Walt Disney Company. 

304 Park Ave South
11th Floor
New York, NY 10010

http://www.cimm-us.org/


ADVERTISEMENT

The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

ARF Videos

Joan Lewis, Procter & Gamble 'Run'