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The Advertising Research Foundation (ARF) is an open forum where the best and brightest from every avenue of advertising gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game. Since 1936, our goal has been to lead our industry forward. As an open-minded, unbiased environment, free of partisan interests, The ARF facilitates a smarter, stronger, and more effective advertising community. 432 Park Avenue South
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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann