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September 10, 2014
Millward Brown Digital and AOL reveal how to leverage data, identify, understand and engage the consumer in their path to purchase and drive impact.
How do consumers engage with AOL on their path to purchase? AOL and Millward Brown Digital utilized its behavioral data to understand the shopping dynamics in the auto category. Millward Brown Digital identified those who purchased a vehicle and then looked backwards 90 days to assess clickstream behavior across various web properties. The study showed that in the luxury market, purchasers had the highest average number of KPI’s performed when compared to other segments.
Join this webcast to learn how to link data to increase consumer knowledge to drive revenue and elevate the publisher’s consumer journey.
Ken Insana – Sr. Manager, Consumer Analytics and Research, AOL Networks
Mike Perlman – SVP, Media Practice, Millward Brown Digital