Meeting Details
 

ARF Webcasts - Learn the Latest, Live, Online!

Learning from Winners with Art.com & Physicians Mutual Insurance

Television Ad Tech that Anyone Can Use: Results From Two Ogilvy Award-winning Campaigns
July 23, 2014
1:00–2:00pm ET

Special Webcast: Free for member and non-members!
 
Uncover the winning techniques behind two ARF David Ogilvy Award winning campaigns – Art.com and Physicians Mutual Insurance. Both campaigns employed new data-driven Television Ad Technologies including:

  • Buyer/addressable targeting to go after exactly the right persons
  • Design-of-experiments to measure the complete ROI from television
  • Closed-loop television optimization using real-time conversion tracking

The results were spectacular: Physicians Mutual generated 14x more leads at a 35% lower cost per lead, and Art.com generated massive cross-channel web sales.
 
Join this webcast to learn about:

  • Art.com’s and Physicians Mutual’s experience running the technology
  • Some fascinating Art.com and Physicians Mutual analysis that confirmed the lift from targeting
  • Common pitfalls and issues that advertisers can run into with these new methods
  • How advertisers can get started and use these techniques in their own television campaigns

Speaker:
Brendan Kitts – Chief Scientist, PrecisionDemand

 

Overview

Learning from Winners with Art.com & Physicians Mutual Insurance
July 23, 2014

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