Health & Wellness Forum
Leaders & Committee Members

Leader

Robert Atencio
Global VP, Consumer Insights, Pfizer
Bio »

ARF Theme Leader
Marc Rappin
Marc Rappin
EVP, Strategic Sponsorships, The ARF
Bio »

Committee Members
Belle Frank
Belle Frank
EVP, Director, Strategy and Research, Young & Rubicam
Bio »

Marjorie Reedy
Marjorie Reedy
Director, Insights and Innovation, Merck
Bio »

Health & Wellness

The mission of the Health & Wellness Forum is to give members the knowledge to secure their place at the decision table with the healthcare marketing research community. This forum aims to provide new perspectives on health and wellness and will include best practices, case studies and discussions to meet the wider challenges of the industry on how emerging technologies can be harnessed to improve communication efforts.

If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Upcoming Meetings

The Digitally Empowered Healthcare Consumer

Tuesday, August 05, 2014
12:00PM - 5:00PM ET

This event is focused providing ARF Member attendees insights and new ways to think about their business in the Rx, OTC and Retail Drug sectors. Specifically, a dialog new perspectives driven by the “digitally empowered healthcare consumer” which is a result of the confluence of the growth of the health vertical and the increases in social and online health content.

Our goal is to provide member attendees knowledge to secure their place at the decision table and to expand their tribe with engaging networking opportunities within the healthcare marketing and research community.

Forum Leaders
Robert Atencio – Global VP, Consumer Insights, Pfizer
Belle Frank – EVP, Director, Strategy and Research, Young & Rubicam
Marjorie Reedy – Director, Insights and Innovation, Merck

Agenda

12:00-12:30
Networking

12:30-1:20
Ann Clurman, The Futures Company
Heath Trends Overview

1:20–1:50
Marjorie Reedy, Merck
How The Internet Is Influencing The Patient Journey

1:50–2:40
James Avallone, Manhattan Research, Decision Resources Group
How Digital is Impacting Physicians
What tools they rely on?  What offline and online sources they utilize?  And how does that influence how we market to healthcare consumers?

2:40-2:55
Break

2:55–3:40
Esther Burke, Microsoft
Healthcare consumer digital purchase path

3:40–4:30
Steve Jagger, MSW·ARS
Pharmacy Intercept Learning and cases applicable to both OTC and Rx

4:30–7:00
Drinks & Networking Reception @ Havas Health rooftop lounge 36 &
Madison, co-sponsored by Havas Health and MSW·ARS


Forum Details

ARF Forum sessions are closed, member-only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.