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ARF Forum Leaders

Joe Abruzzo – Chief Exploration Officer, Havas Media

Joe is responsible for assessing new developments in the media industry. For over 30 years, he has been involved in the use of research and analytics to improve marketing and media decision making. His experience spans both advertisers and agencies across a range of industries including automotive, CPG, entertainment, fast food, financial services, retail, telecommunications, travel/hospitality. He currently chairs the Media Consumption and Engagement Committee within the Council for Research Excellence. Joe has been recognized as an Adweek Research All-Star and an Advertising Age Media Maven. He holds an MBA with a concentration in statistical analysis and operations research from the Baruch College of the City University of New York. He is currently studying the mathematics of complex systems with the Santa Fe Institute.

Ashmeed Ali – Director of Strategic Insights & Research, Yahoo!

Ashmeed Ali is a Director of Strategic Insights & Research at Yahoo! with nearly 12 years of market research experience. At Yahoo!, he manages the external-facing mobile, tablet and connected devices insights practice supporting sales, marketing, and advertising products. His mobile and tablet insights include topics related to category shopping, internet consumption trends, TV multi-tasking, connected TV, ad/copy testing, social TV, cross-screen consumer behavior, and many more. Prior to Yahoo!, Ashmeed conducted research for entertainment and digital brands at OTX (now Ipsos MediaCT) including Google, YouTube, Discovery, and Viacom. Before OTX, he conducted global B2B and B2C customer retention studies for AT&T at Ipsos. Ashmeed holds a Bachelor’s degree in international affairs from The George Washington University, Washington, DC and an MBA with a concentration in marketing from Baruch College, New York.

  Julie Halpin Anderson, EVP, Solutions and Engagement, The ARF

Julie Halpin Anderson has been a force in the youth and family market marketing space for over 25 years. As one of the founders of the Saatchi Kid Connection in the early 90’s and the subsequent founder of her own agency in 1997, The Geppetto Group, Julie has helped clients unlock the power of brands with strategies and communications programs that engage and inspire. She has worked in nearly every category that matters to youth and families and is proud to have worked with both multinationals and startups alike, including Walmart, NBA, General Mills, Pfizer, Pepsico, Lego, Kids Footlocker, Nestle, USAA, Wild Planet Toys, Mamamedia, 4Real Foods, and Theatreworks USA. Julie serves on the Children’s Advertising Review Unit (CARU) advisory board. She holds a B.A. from Holy Cross College and a M.A. from NYU. Most importantly, she is the mother of Jack, age 11.

Robert Atencio – Global VP, Consumer Insights, Pfizer

Robert is currently the Global Vice President of Consumer Insights for Pfizer Consumer Healthcare, overseeing Insights for some of the top selling OTC brands in the world.  In this role he is responsible for Global Franchise Insights, Global Analytics, Global Shopper Insights, and Global Switch Insights. Robert has gained tremendous experience as an Insights leader for some of the most admired companies in the world. Previous to Pfizer, Robert was the Vice President and Officer of Insights and Customer Strategy for Wal-Mart stores U.S.   He has also had meaningful experiences working for  Coca-Cola in both the Fountain and Bottle/Can Divisions, and at Frito-Lay where he was a Director leading Insights for their largest brands.  Robert began his career in the Market Research Department of Procter & Gamble working in the Paper Division. Over the last eight years, Robert and his teams have won six ARF Ogilvy awards for advertising research excellence, and in 2009 he received an ARF Great Minds award.  He is a past member of the University of Texas at Arlington MMR Advisory Board and is a member of the National Society of Hispanic MBAs.  Robert has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University where he was named a Distinguished Alumnus in 2011.

Chris Bacon – Director, Consumer Insights & Strategy, E. & J. Gallo Winery

Chris has led the global consumer insights team at the Gallo Winery since March, 2006. Since joining Gallo, Chris has reshaped the consumer insights function to focus on driving consumer and shopper learning into the decision-making process throughout the winery. Chris brings a CPG discipline to the art of understanding the wine consumer. He began his career in 1988 at General Mills, and went on from there to assignments at the former Pillsbury Company, Citibank, Pepsi, and Colgate-Palmolive. Prior to joining Gallo, Chris was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive. Chris earned his Bachelor of Arts in US History from Yale University in 1984 and his Master of Science in Management from the Sloan School of Management at MIT in 1987. Chris lives in Modesto, CA with his partner, Dan Centeno, and their canine "daughter", Lucha.

Paul Banas – Director, Consumer Insights and Strategy, Kraft Foods

Paul Banas is director of Consumer Insights and Strategy at Kraft Foods. Paul is an experienced marketing research professional, with over 16 years of researching and developing consumer insights, focused mainly on the consumer packaged goods industry. His research on Kraft brands has spanned multiple aspects of the business, including new product development, integrated marketing communication and advertising research, brand positioning, and digital media and marketing. Within his current role at Oscar Mayer, Paul is championing efforts to increase the role of digital as a critical part of the future of marketing research, especially in the areas of social media listening, social media tracking and measurement, and digital advertising analytics.

Jake Beniflah, Ph.D. – Executive Director, The Center for Multicultural Science

Jake Beniflah, Ph.D., is the executive director of the Center for Multicultural Science. He has spent the last 20-years working in the advertising industry with leading marketing organizations to drive ROI for Hispanic and mainstream consumers. Jake received a Ph.D. in business administration from Golden Gate University in 2010.

Ronny Bindra – VP Global Analytics, Kraft

Work with the BUs and regions to lead all marketing and sales analytics across the Kraft Foods Shared Services' organization to facilitate maximizing activation of new and existing analytic capabilities globally. Lead the increased deployment of strategic and tactical analytics including Market Structure, Growth Drivers, Marketing Effectiveness, Strategic Pricing, Portfolio Management, Shopper/Sales Insights, Innovation, etc. Managed business and consumer insights consulting for IRI's largest client (food and beverage sector) and the Retail vertical. Managed largest clients and senior client relationships for MSA and directed client strategy, information, software & data services, business analysis, and consulting. Lead team of 50 direct reports and approximately 50 non-direct reports. Prior experience as Executive Vice President at NFO-Interpublic included planning business, product, and technology strategies and focus areas for interactive information services. Managed substantial revenue from business solutions and marketing and sales consulting as Senior Vice President at Information Resources.

Doug Brooks – EVP, Synovate

A recognized leader in marketing, advanced analytics and management consulting, Doug has advised executives at global brands across almost every industry sector. He has led a variety of innovation initiatives and partnerships related to traditional, digital and social media, and is at the forefront of establishing holistic and leading solutions in these areas.

Prior to rejoining and leading MMA in 2010, Doug held the position of Senior Vice President and General Manager of Modeling & Analytics Solutions at SymphonyIRI. Before SymphonyIRI, Doug served as Senior Vice President of MMA. Doug has also held leadership roles in the business strategy practices of both Arthur Andersen and Bearing Point. Over the course of his career, Doug has challenged the status quo in seeking to drive innovation and the adoption of advanced analytics to transform his clients’ brands. A frequent speaker and author, Doug has written for major advertising publications such as Advertising Age and Brandweek and spoken at many industry conferences, including events run by The Conference Board, The ARF and ANA.

David Burgos – SVP, Cultural Strategy, TNS

David is the head of the Multicultural Practice at Millward Brown, one of the world's leading market research agencies. He is an industry expert in market segmentation, new product development, and brand and communications research across the U.S. and Latin America. David is the Co-Chair of the Advertising Research Foundation's Multicultural Council and a past recipient of the ARF's Great Mind Award for his contribution to the marketing research industry. A former professor, and co-author of the book, "Ciudad de los Reyes, de los Chavez, los Quispe," David speaks frequently about the changing face of multicultural markets at conferences and industry events. David holds an MBA from Esan University in Peru. He currently resides in the Chicago suburbs with his wife Adriana and two children, Lorenzo and Renata.

  Neil Canter – President, Global Analytic Consulting, Nielsen

Neil Canter is president of Global Analytic Consulting at Nielsen and an acknowledged industry authority on marketing accountability and marketing analytics. Previously, he led the advanced analytical consulting unit at Interpublic Group of Companies and was managing partner for Accenture’s North American Marketing Sciences practice. He has served on the editorial review board of the Journal of Advertising Research and the board of directors of the Advertising Research Foundation. Neil has a B.S. in operations research and an M.B.A. in marketing science from Cornell University.

Jane Clarke – Managing Director, Coalition for Innovative Media Measurement (CIMM)

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

Kerry Edelstein – Market Research Consultant; Owner, Research Narrative

Kerry Edelstein is a market research consultant and owner of Research Narrative, a research and consulting practice based in Los Angeles. Ms. Edelstein previously served as Vice President of Research & Analytics for Joost Media, where she led Joost Media’s research efforts related to advertising effectiveness, consumer behavior, and media trends.

Prior to her tenure at Joost Media, Ms. Edelstein was Vice President of Research at SmithGeiger, a Los Angeles-based media research and consulting firm. In this capacity, she collaborated with renowned media brands such as ABC, Disney, Warner Bros., Discovery, NPR, and NBC Olympics to develop compelling content, launch cross-platform media strategies, and build leading brand portfolios. In her earlier role as Director of Online Research, Ms. Edelstein was instrumental in the development of SmithGeiger’s online research methodologies, including online program testing, ad testing, and talent evaluation. Previously, Ms. Edelstein co-founded and served as Director of Research for filmBUZZ, a market research firm serving the independent film community. She began her career at Harris Interactive, where she became one of the industry’s first professionals to develop expertise in internet-based research.

Edelstein holds an MBA with honors from The Anderson Graduate School of Management at UCLA. She received her undergraduate degree with honors from Cornell University in Biometry and Statistics. She is currently a co-chair of the ARF forum, "Research Therapy: The Marriage of Research and Business."

Dr. Thomas Evans – CEO, DTE Research

Dr. Thomas Evans is the CEO of DTE Research. He was formerly Vice President of Audio Research and Special Projects for ESPN, Inc. In that role, he was responsible for providing strategic research support and guidance for ESPN's emerging radio and digital audio businesses, for supervising new internal research projects as well as providing leadership for new industry initiatives, and for representing ESPN interests within the industry. Dr. Evans graduated from Austin College, received graduate degrees from Harvard University and Syracuse University, and completed post-graduate work at Harvard University, as well as studied research methods and statistics at Columbia University. His thirty-year research career has included working for the Southwest Center for Urban Research, the Institute for Urban Studies, NBC, Westwood One, Arbitron, Nielsen Media Research, and ABC. Dr. Evans' diverse research experience has included studying personalizing higher education for the Governor of Texas and researching the efforts of U.S. industry in the 1970s to move toward peace priorities for Senator Edward Kennedy. For two years, Dr. Evans took safaris throughout Kenya to interview scattered groups of hunters/gatherers regarding their economic transition to pastoralism and agriculture. During this time, he lived in a house of ill repute, which served as his base of operations.

Dr. Evans has served on various industry research boards, committees, and organizations. He has just completed serving two terms on the ARF Board of Directors and served on the ARF Cross Media Task Force. He is presently chair of the ARF Audio Forum, co-chairing the ARF Diversity Committee, and co-chairing the Define Quality Committee of the ARF Online Research Quality Forum. He also is on the Editorial Review Board of the Journal of Advertising Research. Dr. Evans has chaired the Media Rating Council (twice), the Network Radio Research Council (twice), the New York Radio & TV Research Committee, and the Radio Advertising Bureau GOALS Committee. He has been on the Research Advisory Board of the Interactive Advertising Bureau and several committees of the Online Publishers Association. Dr. Evans serves on the Nielsen A2/M2 Client Advisory Committee for Internet Integration. In 2007, he was awarded the Hugh Malcolm Beville, Jr. Award by the National Association of Broadcasters and the Broadcast Education Association for his outstanding contributions to the field of broadcast audience research. He is also a DataShaping Certified Analyst. In his spare time, Dr. Evans likes to sail on the Hudson River and to travel at least once a year to Paris with his wife and college-aged son.

 Aaron Fetters – Director, Insights and Analytics Solutions Center, Kellogg Company

Aaron Fetters is director of the Insights and Analytics Solutions Center at the Kellogg Company. Before joining Kellogg's, Aaron spent 12 years at Procter & Gamble, where he led the development and deployment of capabilities in the areas of digital consumer understanding, insight development and pre-market/in-market testing. Previously, Aaron held the role of global digital marketing manager for the Olay skincare brand. Aaron graduated from Miami University with a B.S. in manufacturing engineering.

Belle Frank – EVP, Director, Strategy and Research, Y&R

Belle has vast experience across many consumer categories and oversees nearly all of Y&R client strategic initiatives. She is recognized in the industry as having great expertise with most types of communications research. In her 25+ years with the agency, Belle has had a range of different experiences. Beginning in 1993, she was part of the small team assigned to develop the agency's BrandAsset® Valuator (BAV) model. Belle recently published the book, The Advertising On-Ramp, which speaks to the new generation of marketing communications talent. She co-authored several pieces published in Admap including, "Reinventing Qualitative Research" (February 2007) and "Brand Strategies for an Economic Downturn" (September 2008). She received a Trailblazing Working Mother of the Year award from Advertising Women of New York in 2007. Belle has a B.A. in French from Tufts and holds a master's from the Harvard School of Education, where she studied human development and the effects of communication. She has also taken courses in measurement and evaluation at Columbia Teachers College and teaches courses in the City University of NY's Master's in Branding & Integrated Communications program. She is an active member of the Advertising Research Foundation and Y&R's representative for the Wharton Business School's "Future of Advertising" project.

Ron Franklin – President and Executive Producer, NSightsWorldwide, LLC

Ronald E. Franklin is President and Executive Producer of NSightsWorldwide, LLC., a multicultural research and planning company. A graduate of the University of California at Los Angeles (UCLA) with a major in Mathematics and a minor in Economics, and of the UCLA Graduate School of Management where he received his M.S. in Management, Franklin has nearly 30 years in Marketing and Marketing Research. He recently retired as Vice-Chairman of Research and Planning for GlobalHue, the largest multicultural marketing and advertising agency dedicated to strategically address the needs of African Americans, Hispanic and Asian-Pacific consumer audiences. Franklin began his career at the Quaker Oats Company in Chicago, Illinois, as the Research Analyst for Aunt Jemima Pancake Mix and Syrup. While there, he was on the development team for Aunt Jemima Lite products. Franklin then joined the Chicago-based Burrell Advertising. As Vice President, Director of Research Services, he established a full-service research department and developed a complete information center. Moving on to Don Coleman & Associates, now GlobalHue, he directed Research Services and introduced Account Planning (for African Americans, Hispanics and Asians) at the agency. From 1999 to 2002 he partnered with Yankelovich Partner to explore the trendsetting urban mindset attitudes, its possibilities and opportunities in a dynamic marketplace.

In 2006 Target Market News selected Franklin as the recipient of "Research Executive of the Year" marketing to African-Americans with Excellence (MAAX) Awards®. The MAAX Awards are presented annually to recognize the contributions, innovations and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research. Also in 2006, Franklin was sent to Accra, Ghana by the United States Trade Department to participate in a workshop to help Sub-Saharan Africans expand their export opportunities to African-Americans in the United States. In 2008, Franklin was elected to the Board of Directors of the Advertising Research Foundation (ARF). He is also a member of the AdCraft Club of Detroit, the American Advertising Federation (AAF), Nielsen Media Research African American Advisory Council, The UCLA Alumni Association, and the Minority Development Council (MMBDC). NSightsWorldwide is registered with Central Contractor Registration (

Gian Fulgoni – Executive Chairman & Co-Founder, comScore, Inc.

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data to the CPG industry, where he grew the company's revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm. In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 1992, Mr. Fulgoni received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named Ernst & Young® Entrepreneur of the Year.

Mr. Fulgoni has long been involved in the growth of hugely successful public companies. From 1991 until 1999, he served as a member of the board of Platinum Technology, Inc., during which time the company grew from $80 million to more than $1 Billion in annual revenues and established itself as a global leader in the software services industry. In 1999, Platinum Technology was acquired by Computer Associates in an all-cash transaction valued at $4.0 Billion -- at the time the largest-ever acquisition in the software industry. Mr. Fulgoni also served on the board of U.S. Robotics prior to its acquisition in 1997 by 3 Com in a transaction valued at $8 Billion. More recently, Mr. Fulgoni served on the board of, a leading supplier of permission-based e-mail services. In March 2000, was acquired by CMGI for approximately $700 million. Today, Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation's largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; Prophet, a brand and marketing consultancy; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and a M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore's data collection technology.

David Guenthner – Senior Director, Insights and Customer Strategy, Walmart

David Guenthner leads the Research Team within Walmart’s Global Customer Insights and Analytics group. Since joining Walmart David has supported various functions and buyer groups spanning scores of product categories including prescription medication, shower curtains, barbecue grills, and Halloween costumes. During his tenure at Walmart he has been honored twice with a David Ogilvy Award for Excellence in Advertising Research in Retail. Prior to joining Walmart in 2006, David spent a decade working in various marketing research and insights roles at PepsiCo and General Mills.

David holds a BA and a BBA from the University of Texas at Austin and an MS in Marketing Research from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Research where he now serves as an Executive Committee Member of its External Advisory Board.

Phillip Herr – SVP, Intelligence, Millward Brown

Philip has more than 30 years industry experience, the last twenty with Millward Brown. In his current role his primary responsibilities are teaching and training, developing intellectual materials and managing the team that sources information from knowledge management, database mining and secondary sources. Additionally, he develops and delivers many training sessions to staffers on the nature of Analytics, Insights and Creating Impact from Research. In an earlier role at Millward Brown he managed a client service team. Philip has been involved in research on brands and advertising all his career. He joined Millward Brown from Coca-Cola where he directed global copy research. Positions prior to that included advertising agencies (Lowe, D’arcy and Lintas) and a spell at sister company, Research International.

Philip was born and educated in South Africa and has lived in the United States since 1977. In addition to his responsibilities at Millward Brown he is co-chairman of the Advertising Council committee for advertising accountability. He is an adjunct professor at Fairfield University where he teaches marketing courses for the Dolan School of Business. His most recent publication is as a co-author of a chapter in the Text, Leading Edge Marketing Research by SAGE Publications: Marketing Accountability: Understanding Performance and Drivers of Brand Success.

Ed Keller – CEO, Keller Fay Group

Ed Keller is CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.”/p>

 Yaakov Kimelfeld – Chief Research Officer, Kantar Media Compete 

At Kantar Media Compete, Yaakov Kimelfeld oversees theoretical and empirical framework for the development of Compete's overall vision and long-term strategy. He is  responsible for the establishment of best-in-class processes for refining and expanding Compete's data, analytic, and research products, including single source, multi-source panel and census data, fusion and look-alike modeling, along with integrating research functions between Compete and other Kantar Media companies. He also drives the conception and execution of Compete's thought leadership projects.

Yaakov has received numerous industry recognitions, including the Advertising Research Foundation David Ogilvy Awards in 2009 and 2010. Yaakov is an industry thought leader in digital and traditional media analytics and attribution and  a frequent industry spokesperson, appearing regularly at conferences and panels, as well as writing on marketing data strategies and media accountability for MediaPost and OMMA Magazine. He holds a Ph.D. in Communication Sciences from the University of Connecticut.

AJ Mathew – Global Research & Insights, Apple

AJ is the head of Global Media and Campaign Measurement in Apple iAd’s Research & Insights team. With over a dozen years of experience in marketing and research, he’s spent nearly a decade focusing on digital media at Yahoo!, Bloomberg, BusinessWeek, and WebMD. At Apple iAd, AJ manages all global efforts for ad effectiveness and media measurement for the iAd platform and iTunes Radio across all Apple products. He holds an MBA in Marketing and is based in metro NYC.

Mark Menig – General Manager, True Sample

Mark was a member of the team that founded TrueSample in 2008 and brings nearly a decade of experience in global business leadership, corporate entrepreneurship, and technology innovation to his current role as the General Manager at TrueSample where he is responsible for the overall strategy and execution of the company. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Tony Michelini – VP, Director Global Insights, Citigroup

Anthony (Tony) Michelini serves as global director of Strategy and Insights for the Global Brand Team at Citi. In this role, Tony developed Citi's brand strategy designed to rebuild the brand globally and drive business growth. Tony has more than 20 years of experience in brand strategy and planning, market research, integrated marketing communications and new product development. He has helped build, revitalize and maintain growth of leading global brands across IT, CPG and services. Prior to Citi, Tony was at IBM where he served as director of Corporate Brand Strategy and WW Market Intelligence. In this role, he led research and strategic planning which drove the global Brand strategy and Integrated Marketing Communications. Before that he worked for Pfizer Consumer Healthcare where he focused on growing existing brands while also driving an innovation platform for future growth. Earlier in his career, Tony held senior strategy and planning positions at Young & Rubicam and Grey Advertising where he helped build brands by identifying provocative insights to drive breakthrough positioning strategy, innovation and marketing communications for clients including Mars, P&G, Con Agra, Sprint, USPS and Danone.

Jason Miller – Director, Product Management, Google, Inc.

Jason Miller is a product management director at Google, where he is responsible for Google’s brand measurement initiatives. Over the previous eight years at Google, Jason has managed a number of Google’s Display product efforts, including DoubleClick Digital Marketing, ad monetization on the AdSense Network, and advertiser features for the Google Display Network. Prior to Google, Jason was a management consultant at both Fletcher Spaght and McKinsey & Company. Jason holds an M.B.A. from Harvard, and an M.S. in engineering and B.S. in computer science and electrical engineering from MIT.

 Judit Nagy – Vice President, Digital Analytics, FOX Broadcasting Company

Judit is a distinguished market and media research professional with 15+ years of market and media research experience with a special focus on social media, audience measurement, and advertising research. She has worked with leading media companies, such as News Corp, trueAnthem, Fox Broadcasting Company, Warner Bros., MySpace, Fox Interactive media brands, Neopets, and Yahoo! Currently, she is the Vice President of Digital Analytics at FOX, responsible to build out social analytics and measurement strategy for FOX television shows, and manage measurement and reporting for all digital entities for FOX Broadcasting. She is the recipient of ARF Great Mind Awards in 2009 and 2013 for her leading role within the media and advertising community, and for her thought provoking leadership with her various research studies. Judit lives in Glendale, California with her husband and with her adorable 7 year old daughter Ashley.

David Rabjohns – CEO, MotiveQuest

David Rabjohns is the CEO of MotiveQuest, a social intelligence company. MotiveQuest uses "Online Anthropology" software to help companies create new products, improve their marketing and measure their success. Key clients include: Citibank, Nike, Microsoft, Kraft, Novartis and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US). David enjoys sailing, racing cars and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh.

Trish Rainone – Senior Vice President, JP Morgan Chase

Trish has led the Consumer Insights and Competitive Intelligence team at JPMorgan Chase since February 2007. Since joining Chase, Trish has reshaped the consumer insights function to focus the team on being “Consultants” with the goal of influencing the decision-making process with consumer learning and insights. She has developed disciplined processes around a number of areas including advertising testing, new product development and brand health measurement. She also spearheaded the first holistic segmentation study for Chase across the payments market. Trish brings a CPG discipline to the art of understanding the financial consumer. She spent 20 years working at Campbell Soup Company working on various assignments including business to business research on Foodservice, Flagship Soup Products, and led the research for three years on the First International Expansion Team covering Europe and Asia. Trish has earned a Bachelor of Science in Business Management, Bachelor of Arts in Sociology and Anthropology and an MBA from Villanova University. Trish lives in Newtown Square, Pa with her daughter, Alexandra. Trish enjoys photography, travel (all states and lost count of countries visited ), hanging at the river watching her daughters crew races, and volunteering any spare time fundraising for her favorite charities.

Marc Rappin – EVP, Strategic Sponsorships, The ARF

Marc is ARF’s EVP of Sponsorships. He brings over thirty years of agency and research experience in helping clients build their brands and achieve their business goals. Marc is bringing that same focus to this role—he helps members achieve success by maximizing their involvement in ARF’s conferences, meetings, and opportunities. Prior to ARF, Marc spent time at Microsoft in its global advertising operation; with WPP’s Y&R Group (across their Y&R digital/social and general advertising division; as part of Wunderman, their direct marketing agency; and in KBMG, their analytics unit). Marc has retail marketing and shopper behavior measurement experience with Omnicom’s Zimmerman Partners and Nielsen’s Spectra Marketing Systems. He also spent seventeen years managing accounts at FCB and FCBi. Overall, Marc brings a breadth of experience and leadership across a wide range of businesses, from service and packaged goods, to B2B, and pharma, and utilizing all disciplines: advertising, direct marketing, digital, social, retail, PR, and promotion programs. Marc married his college sweetheart, has three grown children, and is an avid cyclist and runner.

Marjorie Reedy – Director, Insights and Innovation, Merck

Marjorie Reedy is a seasoned market research professional with expertise in the pharmaceutical, over the counter and consumer packaged goods sectors. Currently, as Director of “Digital and Consumer” in the Market Research Center of Excellence at Merck, Marjorie specializes in identifying innovative market research solutions to bring the voice of the patient and the customer to life. She also leverages cutting edge technologies, to maximize investment across multichannel platforms. Since assuming this role nearly 3 years ago, Marjorie has developed and socialized within Merck a range of “Best Practices” for using Market Research to optimize the usage of digital assets as promotional tools as well as research platforms.

Bill Rose – SVP Marketing, Arbitron

Mr. Rose leads all marketing efforts for Arbitron's PPM electronic and diary-based audience measurement services in the U.S. He is also responsible for marketing efforts that ensure the health and growth of vital product lines through product enhancements, positioning, communications and relationship building with key industry organizations, groups and client segments. Mr. Rose has held a variety of executive and management positions during his long tenure at Arbitron, including serving as senior vice president of U.S. Media Services with responsibilities for all marketing efforts for Radio, Advertiser/Agency, Outdoor and the Product/Customer Services groups. In addition, he oversaw the Custom Research team and the development of an online radio ratings service.

Mr. Rose has played a primary leadership role in the Arbitron and Edison Research studies on consumer use of the Internet, digital platforms and their impact on radio. These studies have become the gold standard for marketers, advertisers and agencies interested in online and digital consumer behavior. Mr. Rose first joined Arbitron in 1981 in the San Francisco Radio Station Sales division where he remained through 1986. Moving to the client side, he worked at radio station KSMJ/KSFM in Sacramento, rejoining Arbitron as eastern division manager for Advertiser/Agency Services in New York. In 1994, he returned to Radio Station Services as senior account executive and a year later was named marketing manager, Radio Station Services. After one year as an independent consultant with Rating Point Management, Mr. Rose became Arbitron's manager of Market Development and Research Communications and later was named vice president, Marketing, Radio Station Services. Mr. Rose holds a B.S. degree in Radio and TV Communications from Ithaca College and an M.B.A. from New York University's Stern School of Business.

Joel Rubinson – President, Rubinson & Partners

Joel is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he teaches social media strategy. Started in 2010, Rubinson Partners, Inc. (RPI) has already helped position clients for success in a digital age (for client assignments, click here).

Prior to starting his consultancy, as Chief Research Officer at The Advertising Research Foundation, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase.

Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before that, Joel was managing director the advanced research for a leading consultancy, Vivaldi Partners.

Donna Sabino – SVP, Ipsos OTX

Donna Sabino is SVP and head of the Ipsos Kids & Family Center of Excellence. Prior to founding Ipsos’ youth specialization, Donna was VP, Research and Market Development at the New York headquarters of Nickelodeon-MTVN, Kids and Family Group. In this role she developed data-based research strategies to drive revenue and grow audiences. Before Nickelodeon, she spent ten years helping develop the Sports Illustrated For Kids franchise for Time Warner where she worked with some of the world’s preeminent brands. Donna started her career at the Children’s Television Workshop. Having worked on both the content and business sides of the industry, she brings a unique perspective to the market.

Damon Samuel – Lead Manager, Modeling & Analytics, AT&T Mobility

Damon leads the Market Mix Modeling practice for AT&T Mobility. With over a decade of experience in building models to measure the impacts of media spend, loyalty programs, direct mail, and market tests, Damon applies a pragmatic approach to answering business needs. Prior to joining AT&T in the Spring of 2011, Damon was a manager of Decision Sciences for Carlson Marketing with clients spread across the pharmaceutical and transportation industries. Damon is also responsible for the Data Governance in support of the analytics and brings extensive experience in database design and utilization to ensure modeling efforts are applied to fully vetted, cleaned, transformed, and reliable information.

 Kate Sirkin – EVP Research, Starcom MediaVest Group

Kate Sirkin is executive vice president and global research director of Starcom MediaVest Group (SMG). A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM.

Andrew Smith – Director of Consumer Insights, The Hershey Company

Andy is the Director of Consumer Insights for The Hershey Company. He has worked at Hershey’s for six years. In his current position, he supports long term innovation and M&A research. Prior to Hershey, he has spent time at Nabisco, Johnson Wax and M&M Mars. While in Market Research, Andy has had roles within both base business support and innovation teams. Before a career in Research, he spent time in Sales with Frito-Lay. Andy holds an Economics degree from Bucknell University and a M.B.A. from Vanderbilt University. Andy and his wife (he’s married to one of his former Marketing clients) have two young boys and live in Hershey, PA.

 Debbie Solomon – Managing Director, Business Planning, Mindshare

Debbie Solomon is Managing Director, Business Planning at MindShare USA. She serves as an in-house resource on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie also worked in the Media Research Department at Leo Burnett and the marketing research departments of Quaker Oats and Milton Bradley. She has won a number of industry honors, including an ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeek Media Research All-Star, Esquire “Woman We Love in Advertising”, and a WPP Atticus Award. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

Craig Stacey – Director of Research, Center for Measureable Marketing, NYU

Craig Stacey, PhD is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He is a founding partner of The Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University's Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.

Craig received his Ph.D. in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. Craig has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. He has been a regular speaker at events sponsored by the Advertising Research Foundation, American Marketing Association, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia's Master of Marketing Research program.

Radha Subramanyam – EVP, Insights, Research & Analytics, Clear Channel Media and Entertainment

Clear Channel Media and Entertainment Radha is currently Executive Vice President at Clear Channel Media and Entertainment where she reports to the CEO and heads up Market Research and Analytics across various forms of Media. Radha has previously served in senior executive roles at Yahoo! and MTV Networks. She was also one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. Subramanyam holds a PhD in Radio, Television and Film from Northwestern University.

Stacey Symonds – Senior Director of Consumer Insights, Orbitz Worldwide

Stacey Symonds is currently senior director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day as well as long-term development. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis in the automotive, retail, financial services and travel industries. Stacey holds an M.A. in Applied Social Research from the University of Michigan and a B.A. in Textile/Apparel Management from Cornell University. She serves on the External Advisory Board of the A. C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business, and lives in Madison, WI with her husband and two energetic kids.

Mark Truss – Director of Brand Intelligence, JWT

Mark Truss is a seasoned researcher, spanning both the market research vendor and agency sides of the industry. On the research vendor side, Mark spent many years consulting for consumer packaged goods, financial services, publishing and consumer technology brands as a Senior Vice President at The NPD Group and Ipsos. Mark is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology and analytical skills across a wide range of research techniques and product/service categories. He has been frequently called upon to speak about his research learning and approaches at client and industry forums. At JWT, one of the world's foremost advertising agencies, Mark is responsible for managing the research function, utilizing quantitative techniques to inform, refute and expand hypothesis around consumer insight, behavior and beliefs. Mark is also an instructor at Columbia University where he teaches Market Research as part of a graduate program in Strategic Communications. In additional, Mark is an active member of the Ad Council Market Research Committee and a member of the Researching Creative from a Campaign Perspective Forum.

Celia Van Wickel – Manager Market & Consumer Insights, Lowe’s Companies Inc.

Celia Van Wickel is a Manager of Consumer Insights at Lowe’s with over 11 years of research experience. At Lowe’s, Celia manages teams who support consumer insights for Marketing and New Business Development.  Celia helps lead insights on brand strategy, advertising, category and private brand marketing, and informing new business opportunities. Celia has experience in using mobile as a consumer insights generation tool, from in-the-moment retail and category shopping experiences, purchase tracking, and in-app survey integration.  Prior to Lowe’s, Celia started her career in media buying and media research.  In 2007 Celia transition to the client side where she led consumer insights for, and was most recently at Walmart supporting marketing and merchandising consumer insights. Celia holds a Master’s in Marketing Analysis from DePaul University.

Kim Vasey – Managing Partner, Director of Radio, GroupM

An industry veteran for nearly 30 years Kim’s broad experience crosses both spot and network radio. Managing over 200+ million in national radio investments she collaborates with clients, planners, buyers and account managers to develop and implement strategic radio efforts. Her work on industry committees and research based initiatives provides a solid foundation of insights to help clients and planners understand the value of radio as a medium and how to use it more effectively.

Fully entrenched in industry lead initiatives she is an active participant in the industry. Kim is currently Co-chair of the Audio Council for the Advertising Research Foundation, Chair of the Radio Committee for the MRC (Media Rating Committee), Co-Chair of the ARF Audio Streaming Task Force, served for 4 years as a committee member for RAEL (Radio Ad Effectiveness Lab) and has served on other industry lead initiatives. She was named Media Week’s Radio All Star in 2004 and is widely published in industry publications such as Media Week, Radio Business Report, and Radio Ink Magazine.

Alan Wurtzel – President of Research and Media Development, NBC Universal

Alan Wurtzel is the President of Research and Media Development for NBC Universal. He is responsible for the planning, development and analysis of all audience, program, and marketing research for the NBC Television Network, the news and information cable networks MSNBC and CNBC, and their various digital properties.

Wurtzel also leads the company’s Broadcast Standards & Practices Department, which oversees program content and advertising and commercial clearance for the network. He joined NBC Universal in May 1999.

Throughout his tenure, Wurtzel has led numerous research initiatives for the company, including measuring the effectiveness of television ads viewed on a DVR, exploring the buying power of the growing AlphaBoomer population and launching the TAMi, or Total Audience Measurement Index, a compilation of data designed to measure the total exposure to any one program across multiple media platforms.

Pranav Yadav – CEO, Neuro-Insight US Inc.

Pranav Yadav, CEO of Neuro-Insight US, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between products and consumers. Previously, Pranav worked at ReD and Goldman Sachs. He graduated from Carleton College with degrees in mathematics, physics, and economics.

Forum Leaders

Meet our Forum Leaders


"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM