2013 ARF @ Advertising Week
Advertising Week is the world’s premier gathering of marketing and communications leaders each year in New York City. The ARF is proud to offer events during Advertising Week at no charge to members and non-members. We look forward to seeing you at one or all of them!
Monday, September 23, 2013
Mobilizing Insights around the World
Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. What is the role of mobile in purchase decisions across cultures? Where are we in terms of measurement standardization? What are best practices in using mobile in integrated communications? The ARF brings together industry leaders from leading marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a business impact globally. A wine and cheese networking party will follow.
Taimour Azizuddin – Global Research Analyst, InMobi
Monica Bannan – VP, Product Leadership, Mobile, Nielsen
Artie Bulgrin – SVP, Research and Analytics, ESPN
David Burgos – VP, Cultural Strategy, Millward Brown
Eva Kasten – Relationship Manager, WARC
Marie Ng – VP, Digital Client Solutions, Millward Brown
Peter Orban – EVP, Innovation, Mobile and Social Research, Advertising Research Foundation
Greg Stuart – President/CEO, Mobile Marketing Association
Wednesday, September 25, 2013
Learning from Winners with Delta Dental of Missouri and Brand Keys
Delta Dental of Missouri did not scale back its aspirations to continue providing their constituents with the insurance coverage that would enable good health through quality dental care. Making the largest research investment in its history, Delta Dental took a bold stand as a leader in a changing marketplace. David Ogilvy said, "Leaders grasp nettles." This is the story of a category leader, using the synergy of research and creative intelligence, who grasped nettles, and won. Join us on September 25, for a free webcast that will uncover the winning research and strategy behind the Delta Dental of Missouri campaign.
Monica Green – Manager, Corporate Communications & Marketing, Delta Dental of Missouri
Robert Passikoff – President, Brand Keys, Inc.
Thursday, September 26, 2013
The Future of Audio Research / Where Do We Go From Here?
In celebrating Advertising Week, the ARF will host a forum addressing the question, “The Future of Audio Research—Where Do We Go From Here?” Among the speakers are industry leaders representing the media buying, research supplier, media company, and association constituencies. These forward thinkers will share their thinking, debate different approaches, and answer your questions. Highlights from the ARF’s collaborative Streaming Audio Initiative will be presented as well. Join us as we face research challenges and work together to help set priorities for the future of audio research. A wine and cheese networking party will follow.
Josh Chasin – Chief Research Officer, comScore
Dr. Thomas Evans – CEO, DTE Research
George Ivie – Executive Director, Media Rating Council
Deon Levingston –VP, General Manager, Arbitron
David Marans – EVP, Innovation, Cross-Platform and Media Research, ARF
William Rose – SVP, Marketing, Arbitron
Larry Rosin – President, Edison Research
John Rosso – President of Marketing Development, Triton Digital
Kim Vasey – SVP, Director of Radio, GroupM
Amy Vokes – VP, Research, Radio One